Sadiki reignited his passion and conceptualized his first company Unorthodox Clothing while he was working for Nordstrom is 2006. He founded Unorthodox, LLC in 2011 after deciding to create a brand that didn't cater to trends or fads. With the motto “Dare To Be Different, Unorthodox is tailor made for individuals that want to stand out and make a statement using style and fashion as a platform.